What a wonderful day! I could not have been more thrilled to lunch with L.A. interior designer Ron Woodson while he was visiting Tampa a few weeks ago. He gave me some insight into the fabulous world of Woodson & Rummerfield, which he and his business partner Jaime Rummerfield own. It is design firm known for its “modage” look- combining California modern with vintage Hollywood decadence. A few of their celebrity clients include Courtney Love and Kelly Preston/John Travolta.
When it comes to their latest book, “High Style”, it doesn’t get much more stylishly swanky. Ron explained to me that he and Jaime had always wanted to write a book, and when a woman from Simon Schuster dropped into their L.A. showroom and insisted they needed a book- things began to fall into place. They retained a literary agent in New York City, and Chronicle books ended up publishing. As far as the glamorous photos you’ll find- they are the real deal. The photo shoots took place at many of the real parties that this L.A. duo commonly throws at clients homes. Do we have another book of Woodson and Rummerfield inspiration coming our way any time soon? Ron explained that yes, we may have another treat for our eyes sometime in the future- he and Jaime are not ruling out writing another book!
Ron discussed the influences of the Los Angeles jazz and art scenes of the 50s/60s/70s on his personal style. On the interior design end of things, he told me that architects like Paul Williams, Wallace Neff, and Richard Neutra have inspired him and his love of all things Mid-Century. Preservation is extremely important to Ron, keeping the integrity of older homes is something that he’s very into- many of the homes from the book are considered “old” by LA standards. Most of the vintage items seen in W&R designs are found in flea markets (one of Ron’s favorite things to do is scour them for original finds), and antique shops. The team also incorporates new custom designed furniture and decorative items into their repertoire, which can be found on their online showroom at http://www.wandrlust.com/. Pretty fabulous stuff, if I do say so myself!
When designing for another one of their celeb clients, Christina Aguilera’s home, the pop diva had only one request was that she wanted lots of color, and every room to be a showstopper. I think they nailed it! Jaime and Ron’s boldly glamorous design for Aguilera’s home was featured in the June 2010 issue of Italian Architectural Digest. The 11,000 square foot home took two years to complete, and is hardly recognizable as the former Osborne residence of TV fame. Other current projects the dynamic duo is working on is the residences of 52-story Ritz Carlton L.A. Live (http://www.allaccessliving.com/) and the San Francisco home of a long-time client.
Who is Ron Woodson’s dream client? That would be music producer, recording artist, fashion designer, and musician Pharrell Williams. Justin Timberlake and Gwen Stefani also make the cut (I’m sensing a trend here…highly fashionable!).
I was super excited when I got to do a little designer “dishing” with Ron. When discussing other L.A.-based figures in the design world, he told me that Kelly Wearstler, Oliver Firth, Jonathan Adler, and Barclay Butera are kind of the local designer “Rat Pack”. How cool is that? Talk about some major creative juices flowing when that group gets together!
With all of the press that Woodson and Rummerfield is getting lately, it’s only natural to think they would start appearing on their own design-packed reality TV show. They do have experience in the TV world, with appearances on shows like “20 Ways Your House Can Save the Earth” (HGTV) and an Oscars special on the Today Show. Their designs have also appeared on VH1 in Courtney Love’s Home and Tori Spelling’s Home on the show “Tori and Dean” (Oxygen). So- will we be seeing these two on their own show?? Ron explained that a major network did approach them about a show, but they were leery of the “drama” factor- they’d much rather have a design-driven show than a drama-driven one, perhaps in the future!?
So, what’s on the list of goals for our favorite L.A. loves? Ron and Jaime hope to someday license through a major furniture manufacturer or retail store and maintain three great interiors projects a year. Sounds like a plan, and it sounds like we will be seeing lots of Woodson and Rummerfield in the future.
On a final note, Ron also visited one of my projects with me, which I enjoyed! It was great to get his take on my “Coastal Chic” interior. I am thrilled now to call him my friend, and I even teased him about starting our own “Tampa Rat Pack” when he is in town!? Seriously, he is a great guy with superb talent. Thanks Ron for a wonderful time and I’ll definitely be California Dreamin’ until our next time together! Be sure to visit the Woodson and Rummerfield website at http://www.wandrdesign.com/ Also don’t forget to follow Ron and Jaime on twitter at @rwwoodson and @JRummerfield!!